Social Media Manager
Lucknow (Remote)
2+ YEARS
Not Specified
About the Company:
We're a Digital Marketing and Advertising Agency focused on People's Growth. Our philosophy is simple - to look at the bigger picture of businesses and bring out the best through simple yet effective digital marketing solutions. Mastroke is a team of advertising & marketing professionals who always work their best to operate like humans, not just employees.
We started as a handful of members in 2019 and have now grown to a dynamic team of more than 200 members at all levels. Now, we aim to bring reality to the digital marketing sphere and keep businesses alive in the highly competitive online world - irrespective of business size, industry, or race as Mastroke further aims to grow in all verticals of the digital marketing world at the global stage.
Role Summary:
We are seeking an experienced Social Media Manager to lead and optimize social media initiatives for our e-commerce clients. In this role, you will mentor a social media team, manage high-level client relationships, and oversee the execution of advertising campaigns. The ideal candidate has a proven track record in social media management, team leadership, client engagement, and problem-solving within major platforms such as Facebook, Instagram, and LinkedIn.
Key Responsibilities:
Team Leadership: Lead, mentor, and inspire the social media team to ensure strategic alignment with the overall digital marketing goals. Foster a collaborative, creative, and innovative team environment.
Social Media Optimization (SMO): Develop and implement effective SMO strategies to enhance brand visibility and engagement across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.
Social Media Ads Expertise : Create social media ads campaigns [Facebook, Instagram, Pinterest & Linkedin] for eCommerce clientele as a part of overall social media marketing strategy. Ensure efficient use of budgets and resources to maximize ROI for e-commerce clients.
Client Management: Serve as the primary point of contact for e-commerce clients, understanding their specific business needs and delivering customized social media solutions that align with their objectives.
Problem Solving & Meta Support: Act as the go-to expert for resolving issues on social media platforms, particularly Meta (Facebook and Instagram). Maintain a strong relationship with platform support teams to address and resolve challenges effectively.
Premium Client Handling: Manage and nurture relationships with premium clients, ensuring their social media presence drives impactful results. Provide high-level service and maintain client satisfaction.
Data-Driven Strategies: Utilize analytics tools to track performance and make data-driven adjustments to campaigns and strategies to ensure continuous improvement and optimal results.
Requirements:
Experience: A minimum of 2+ years of experience in social media management with a strong focus on team leadership, client handling for both organic & paid campaigns, and e-commerce industry experience.
Industry Knowledge: Extensive experience working with e-commerce clients, with a deep understanding of their unique challenges and needs in the digital space.
Technical Skills: Proficient in social media advertising, particularly on platforms like Facebook, Instagram, Twitter, and LinkedIn. Strong familiarity with analytics tools and the ability to interpret data for strategic decisions.
Problem-Solving Abilities: Demonstrated ability to resolve complex issues independently and maintain platform relationships (Meta support) without needing senior management intervention.
Communication Skills: Excellent verbal and written communication skills, with the ability to interact effectively with clients, team members, and platform support teams.
Client-Focused Approach: Strong client management skills with the ability to maintain high levels of client satisfaction through premium service and tailored social media strategies.
Benefits:
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Yearly performance audits and appraisals
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Workdays: 5 days a week (Monday to Friday)
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A plethora of industry exposure and self-growth opportunities.
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Hybrid work model