10+ Content Marketing Trends to Watch Out for Businesses in 2025

The content marketing world is filled with ongoing changes—every day, there’s a new platform, algorithm, and a new “must-have” strategy. For marketers, staying updated with the latest content marketing trends isn’t just part of the job. It’s about creating content that feels personal, connects with the target audience, and keeps them engaged.

The reason behind 13% of marketing leaders say that content strategy is their top challenge, showing how important it is for brands to stay up-to-date. In 2025, understanding the changes happening in content marketing will be more important than ever so brands can focus on what matters.

This blog is for brands and marketers facing challenges in driving traffic and engagement. Here we’ll discuss over 10 content marketing trends to help brands shape the future in 2025 and beyond.

1: Voice Search Optimization
2: Content Personalization Using AI Tools
3: Interactive content
4: User-generated content
5: AR (Augmented reality) and VR (Virtual Reality) in Content Marketing
6: Short-form Videos
7: Influencers Marketing
8: Optimize for AI searches
9: Diversified Content Formats
10: Omnichannel marketing
11: Strategic SEO

2025 Content Marketing Trends Businesses Should Not Miss

Let’s look at the top trends in content marketing for 2025. These trends provide information that brands need to stay ahead of the times and achieve business goals:

Trend #1: Voice Search Optimization

“Hey, Google! What are the top 10 content marketing trends for 2025 that businesses can’t ignore?”

Smart speakers and voice assistants are booming. Every new person uses Amazon Alexa, Google Assistant, Apple’s Siri, and more to purchase and search for information. Given this growing trend, voice search has become a critical part of the content marketing strategy.

Now in 2025, brands need to implement voice search optimization and ensure that the content is optimized with natural, conversational phrases. So it can easily rank on SERPs for spoken queries.

Expert Advice:

• Use Google autocomplete and Amazon autocomplete suggestion
• Use the ‘People also ask’ and ‘People also search for’ sections on Google SERP.
• Use SEMrush, Keyword Everywhere, and other keyword research tools to get long-term keywords, phrases, and queries.
• Use SOOVLE, one of the best sites for long-term keywords and people’s questions that are searched on Google, Yahoo, Bing, YouTube, Etsy, and more.

Stats to know

Trend #2: Content Personalization Using AI Tools

Content is everywhere, so simply creating content is not enough, it’s crucial to create content that feels personal. This means the content that is crafted to a specific audience’s preferences, behaviors, and needs.

Brands that deliver personalized content are more likely to engage and build a stronger relationship with their audience. This also increases the chances of higher conversion rates, as personalized content stays specific to the audience’s preferences, behaviors, and needs.

For example, Netflix uses personalized recommendations to enhance user experience. If someone watches several crime thrillers, Netflix suggests similar shows or movies in the same genre. This makes the content feel more personal to the user’s taste, keeping them engaged and encouraging continued usage.

Since AI (artificial intelligence) is available to everyone, brands should use it to create content that engages audiences and improves ROI (return on investment).

Expert Advice:

• Gather data and insights from customer relationship management (CRM) and analytics software about the audience’s behavior preferences.
• Based on the data, segment your audience and create AI-powered personalized content.
• Use AI tools like GPT-3 and Microsoft Copilot to examine data and gather content topics that your audience wants.
• Give more customized prompts to AI tools to create content for blog posts, social media, and personalized email.

Stats to know

Trend #3: Interactive content

Interactive content like quizzes, games, polls, and competitions, helps engage and entertain audiences all the time.

Instead of bouncing from the content, interactive content encourages audiences to participate, engage, and share more dynamically. This way, the audience will be excited and love to stay on the site.

For a low bounce rate and higher time spent on the page, brands need to create interactive content and impress their audience. This content marketing trend can help brands gain valuable insight into their audience’s preferences and behaviors.

Expert Advice:

• Use tools like Typeform, Outgrow, or Google Forms to create interactive content easily.
• Create quizzes and games to make products and services more discoverable.
• Run surveys to get feedback from existing customers.
• Run contests, collect user-generated data, and let them know that the winner’s content will be posted on the website and social media.
• Propose discounts and offers like BOGO (buy one get one) to encourage audience participation.

Stats to know

Trend #4: User-generated content

UGC (user-generated content), such as social media posts and videos (showing the product in use), customer reviews, and testimonials highly impacts audiences. People trust real, authentic content from their friends, colleagues, and others more, instead a brand. However, UGC helps create a community including people who buy, like, share, and talk about the same brand.

Since customers trust customers, UGC is becoming a cornerstone of B2B content marketing strategies. Brands need to pay more attention to UGC in 2025 to build trust and engagement among their audiences.

Brands can also encourage new users to visit, buy, use, and post content using the product in the real world for people like you and me. Surely, this is one of the hottest-selling content marketing trends in 2025.

Expert Advice:

• Motivate the audience through social media contests, challenges, and competitions to create content using a product or provide a video testimonial.
• Announce that the UGC from winners or participants will be featured on social media accounts or websites.
• Encourage customers to create UGC by running contests, offering incentives, or featuring their posts on your official channels.
• Use branded hashtags to make it easy for users to share their experiences and for your team to find and showcase their content.

Stats to know

Trend #5: AR (Augmented reality) and VR (Virtual Reality) in Content Marketing

No doubt that augmented reality (AR) and virtual reality (VR) are great technologies that make content more fun and engaging. Augmented Reality is a feature that lets the real world meet the virtual world. For example, IKEA Place, an AR app that allows users to visualize IKEA furniture in their own spaces using 3D, true-to-scale models. Available on iOS devices, this app provides a realistic preview of size, design, and functionality, enhancing the shopping experience. You can watch the video below.

VR, on the other hand, can give the audience a virtual tour of the store, like a travel brand offers a virtual vacation. Brands using both of these can connect with their customers in exciting ways.

Suppose a customer needs sunglasses or makeup. AR will let the customer try the product virtually, on the other hand, VR can give them a complete digital experience.

Now, brands without AR/VR are incomplete. 2025 is the right time to implement AR and VR technologies in content marketing strategies. By enabling an AR/VR content marketing trend, brands can bring their audience a more interactive experience and stand out from competitors.

Expert Advice:

• Use tools like AR plugins, software development kits (SDKs), and HTML and CSS to implement an AR feature in your website.
• Use AR apps like Snapchat or Instagram to create fun, interactive content.
• To implement an AR feature on Amazon, create 3D models of the products and upload them to the product listings. Then, customers can use them to see the product in their own space.
• For VR, create 360-degree videos or virtual demos of your products.
• Focus on telling a story with AR and VR that fits your brand and message.

Stats to know

Trend #6: Short-form Videos

Platforms like TikTok, YouTube Shorts, and Instagram Reels are great examples of how effective short-form video content can be. Gone are the days when long-form content was the trend, now audiences prefer short, quick, catchy videos that instantly attract viewers.

Short-form videos are highly shareable and help brands communicate their message effectively. This makes it a crucial content type to include in content marketing strategies for product display, higher engagement, and traffic.

Since customers prefer to watch more video content from brands, this content marketing trend is expected to reach heights in 2025. By creating short, engaging, and informative videos, brands can maximize their reach on social media platforms and build trust.

Expert Advice:

• Use video testimonials and UGC to create short videos.
• Include how-to tips, DIY, and behind-the-scenes in short video content.
• Incorporate AI tools as well as video specialists to optimize video content for different platforms.

Stats to know

Trend #7: Influencers Marketing

The remarkable rise in social media stars has made ‘influencer marketing’ a crucial content marketing trend in 2025. Influencer marketing will remain a key driver of content marketing in 2025, as influencers create authentic, relatable content that connects brands with targeted audiences.

Brands need to partner with influencers who share their brand values and utilize their fan base to take the brand to new heights in 2025. By doing this, brands can create impactful content that boosts engagement, drives awareness, and strengthens community ties.

Source

However, the trend is moving toward smaller influencers with loyal followers. They feel more real and relatable to their audiences.

Now, an ‘influencer’ is no longer just a celebrity or a person with a huge fan following. It could be Malala Yousafzai as a public figure or Emma Chamberlain as a major influencer.

Expert Advice:

• Choose influencers who align with your brand values and use AI to discover and optimize influencer campaigns.
• Target only specific communities for better engagement.

Stats to know

Trend #8: Optimize for AI searches

Google and Bing are among the early adopters of AI, showing AI-generated summaries and overviews on SERPs (search engine results pages).

They are changing the way audiences analyze search results by including AI-generated “summaries” from different sources. This doesn’t mean that the rest of the content will go unnoticed. Rather, this content marketing trend is going to be a hot topic in 2025.

Now, brands need to optimize their content in a way that ranks it in AI-generated results and summaries, whether for ChatGPT, Copilot, or Google.

It’s simple—the more straightforward and conversational your content is, the more easily it will rank for the user’s query. This way, brands can stand out and enjoy broader reach, higher rankings, and ultimately, more meaningful engagement with the audience.

Source

Expert Advice:

• Answer queries directly using conversational, talkative language that syncs well with AI interpretations and voice search.
• Keep content comprehensive as well as concise.

Trend #9: Diversified Content Formats

Brands need to create different types of content (blogs, ebooks, podcasts, videos, etc) to cater to different needs and preferences and enhance engagement. A well-rounded content marketing strategy that includes multiple formats ensures greater engagement and adaptability.

Here’s a table including diversified content formats, categorized for clarity and relevance to modern strategies:

Expert Advice:

• Repurpose your content—reuse existing content and present it in a new format. For example, you might turn a blog post into a social media post, an infographic, or a video.
• Ensure content is user-intended and educational that best aligns with the audience’s needs and pain points.

Trend #10: Omnichannel marketing

People switch between platforms all the time—social media, email, or in-store. Hence, brands need to stay consistent in messaging across different online/offline platforms, whether a website, social media, email, or even physical store.

Using an omnichannel approach, brands can deliver the right content at the right time on the channels the audience prefers.

This builds trust, keeps them engaged, and strengthens the brand. This content marketing trend works effectively when brands wish to bring a smooth and connected experience to their audience.

Expert Advice:

• Ensure products and services are available on all the marketing channels.
• Use AI to integrate data from different touchpoints to create a unified customer journey that maximizes satisfaction and loyalty.
• Go with a consistent brand messaging on all the platforms for a seamless experience:
  > Online (digital content, social media, apps, blogs, e-books, infographics, email campaigns, etc)
  > Offline (in-store environments, signs, catalogs, print advertising, direct mail, etc).

Stats to know

Trend #11: Strategic SEO

While SEO is not a content marketing trend, however, SEO and content marketing together can significantly boost the brand’s performance. The way people search and browse on SERP has changed a lot. Key SERP features like:

• AI Overview,
• People Also Ask,
• People also search for (Image section),
• Discussions and Forums,
• Top Stories
• Sources Across the Web…offer multiple opportunities for brands to rank.

This change in search engine behavior has highlighted the need for brands to adapt their SEO strategies and content creation. Additionally, there are many places like Reddit, Quora, etc. where people can search. So, brands need to be flexible while creating content and expand their SEO strategies so that they can reach the audience where they are searching.

Expert Advice:

• Marketing channels have grown, so ensure to be flexible with SEO strategies to maintain an omnichannel approach.
• Check the keywords competitors use in their web page content, and use them to create better content.

How will content marketing trends help businesses in 2025?

There is no doubt that the above-mentioned content marketing trends can help businesses in 2025. However, to know more about it, read the section below:

Connect Better

Personalization, user-generated content (UGC), and short-form videos—these content trends allow businesses to create meaningful connections with their audience. By offering content tailored to individual preferences, businesses can show customers they truly understand their needs, leading to stronger loyalty.

Boost Engagement

Interactive content like polls, quizzes, or games keeps the audience involved, while content optimization for AI searches can rank your content better and reach organic traffic. The content trends make it easier for businesses to hold customers’ attention and encourage more interaction with their brand.

Stay Competitive

With AI-driven searches becoming more common, optimizing content for these tools ensures businesses remain visible. Smarter SEO strategies also help brands stand out in a crowded market and stay ahead of competitors.

Reach More People

Using multiple types of content (blogs, videos, etc.) with an omnichannel approach ensures businesses can connect with different audience segments across various platforms. Using different content formats can help brands expand their reach and improve overall marketing impact.

Summing Up…

As mentioned earlier, content marketing is constantly changing and 2025 will see exciting content marketing trends that will help brands stay relevant and grow in 2025. Whether you’re refining your B2B content marketing efforts or exploring new platforms, the above-mentioned strategies will help you build a stronger connection with your audience.

Since AI is everywhere, content trends going forward will be heavily influenced by AI tools—especially in copywriting, SEO, content creation, and competitive analysis.

Which content marketing trend would you like to try first? Let us know in the comments!

Also, visit Mastroke for such informational blog posts.

About The Author

Rupanksha Srivastava

A down-to-earth content writer who breathes in and out Indian tradition, culture, and cuisines. Surrounded by a peaceful, calm green garden, I find inspiration in nature, which I often love to translate into vibrant colors on canvas.