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Cracking the Amazon Buy Box Code for Meloq Devices

About The Brand

Meloq Devices is more than just a MedTech/SportsTech company. It’s a movement towards innovation. Founded by five visionary engineers, it is driven by the belief that biomechanics assessment tools should be accessible to all movement and rehabilitation professionals.
Today, each product by Meloq represents a commitment to empowering professionals with reliable and practical tools that elevate both health and performance.

Meloq Devices’ Amazon Roadblocks

Despite the unparalleled quality and innovation of Meloq Devices’ products, they faced a few hurdles that needed careful attention and strategic improvements. Let’s take a closer look at these challenges:

1. Absence of Buy Box

Meloq Devices struggled to secure the Buy Box. It is a critical feature on Amazon that significantly influences sales and visibility. Without the Buy Box, the company was unable to take full advantage of Amazon’s advertising tools or achieve optimal product exposure.

2. Long Shipping Time

The company’s shipping times posed another challenge, as the delivery periods ranged from 15 to 25 days from Sweden to the United States. This delay discouraged potential buyers who expected faster delivery. The long shipping times not only affected the customer experience but also reduced the likelihood of repeat purchases.

3. Competing with Value

Competing in a marketplace filled with lower-priced alternatives, Meloq Devices faced the challenge of offering a higher price point. To justify this, the brand needed to emphasize a strong value proposition to convince buyers of the superior quality and benefits of its products.

4. Challenge of Brand Recognition

Meloq Devices also faced the issue of limited brand recognition. The absence of a well-developed Amazon store and high-quality product listings meant that potential buyers lacked detailed information about the brand and its offerings.

Overcoming the Marketplace Maze with Mastroke

At Mastroke, we tackle challenges head-on, always ready to find solutions that drive success for our clients.

Achieving the Buy Box

Achieving the Buy Box wasn’t easy, but it was far from impossible. The biggest hurdle holding the brand back from generating sales was consistently missing out on this coveted position. Without the Buy Box, even the most optimized listings and competitive pricing couldn’t drive the results we wanted. However, once we cracked this challenge, everything began to shift.
Now, this success wasn’t overnight. It required us to take several actions to secure the Buy Box.

1. The Initial Assessment

Our first step towards securing the Buy Box was to look closely at the client’s current situation. We aimed to identify the shiny highlights along with the hidden areas that needed modification.

2. Amazon Brand Registry

Registering your brand on Amazon is an important step in building trust, protecting your brand, and using tools to help your business grow. Amazon Brand Registry gives you access to features like better product pages, tools to prevent counterfeit products, and data to track how your brand is doing. You’ll need a registered trademark to sign up, but the benefits will make it well worth the effort.

3. Listing and Content Optimization

Amazon Buy Box
Now, it was time for content and listing optimization!
Here is what we did to get closer to achieving the Buy Box.
  • Enhanced each product listing with engaging content
  • Researched and embedded strategic keywords
  • Emphasized the unique features and benefits of each product
  • Crafted detailed descriptions that told a story
  • Paired them with high-quality images that captured the attention
  • Sprinkled in high search volume keywords

4. Brand Development

We created premium A+ content that didn’t just inform but also built trust and connection with customers. It was about preparing a narrative that spoke to the heart, showcasing the brand’s values and mission. Moreover, to overcome the challenge of entering a new product category without direct competition, this premium A+ content and running targeted Amazon campaigns were an added advantage.

5. Shipping Strategy Modification

In today’s fast-paced world, no one wants to sit around counting the days. Everyone wants their deliveries within 2-3 days, so delays can be a major setback. Thus, we started revamping the shipping templates. This change dramatically cut down delivery times and helped Meloq Devices get hold of the Buy Box.

6. Ad Campaigns

We initiated both automatic and manual campaigns that targeted the right audience.
As we monitored performance data, we continuously optimized these campaigns, ensuring that each dollar spent translated into tangible sales. This dynamic approach kept the momentum going, driving traffic, converting it into loyal customers, and most importantly, helping to secure the Buy Box.

We Achieved Outstanding Outcomes

“Mastroke transformed our Amazon presence. Their strategic approach not only optimized our listings but also built our brand’s credibility.” – Meloq Devices
After strategic adjustments, we were thrilled to see that Meloq Devices had finally secured the Amazon Buy Box!
Amazon Buy Box
Results at A Glance:
  • Sales increased by 51%
  • Reduced delivery times to 4-7 days
  • Achieved ROAS of 11.14%
  • Store and listing traffic improved by 75%
  • Positive customer reviews and ratings on Amazon.
After we secured the Buy Box, the shipping time was reduced.
We launched ad campaigns both before and after securing the Buy Box:
Before Buy Box:
Limited impact due to the lack of the Buy Box, with minimal sales and engagement.
Amazon Buy Box
After Buy Box:
Significant improvement in performance metrics, including increased sales and customer engagement.
Amazon Buy Box

Eager to Drive the Same Success for Your Business?

Our team of experts is ready to lead you toward similar success! At Mastroke, we’re passionate about delivering cutting-edge digital marketing solutions designed to accelerate your business growth.
Curious about how our Amazon Marketplace expertise can transform your brand? Contact us today to schedule a session with one of our experts and discover the next steps toward thriving success!
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