Marketers can learn a lot from Taylor Swift’s marketing strategies. She mixes creativity with smart planning, showing how important it is to keep up with the fast-changing world
Creativity is very subjective, but at the same time, it’s an absolute necessity in today’s time. In an age where there is so much information around us creativity plays a significant role in grabbing attention.
A cozy Sunday afternoon, the fragrance of curry wafting from kitchen windows, and my mom was engaged in what seemed like an eternal debate – which detergent brand delivers the cleanest clothes.
Did you know that Gen Z has an estimated spending power of $360 billion in the US alone? If you want to tap into this lucrative market, you need to create a brand that resonates with this generation of digital natives, social activists, and trendsetters.
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