9 Fabulous New Year Marketing Ideas to Stand Out This Holiday Season
By Avitanshi Srivastava • November 8, 2024 • 20 mins read
New Year, New Marketing—Now it’s time to start fresh and revamp your New Year marketing efforts.
Don’t just wish your customers a Happy New Year, wow them.
If you’re unsure where to start, don’t worry—we will give you 9 fabulous New Year marketing ideas that set you apart from the competition. With these ideas, you can create a successful holiday marketing plan to increase your customer base along with holiday sales.
Whether you own an offline shop or have an e-commerce shop, this New Year promises to turn your year-end sales into something extraordinary.
But…before you begin, assess your current marketing efforts—what’s working and what could be improved. This will help you focus on the areas that need the most attention.
Next, set some New Year marketing goals for your brand. What do you want to achieve with your marketing—brand awareness, more leads, or increased sales? Be specific and realistic in your goals so you can track your progress.
The last step, create a plan of action:
- What steps will you take to achieve your goals?
- What types of marketing campaigns will you run?
- What marketing platforms will you focus on?
- What budget will you set?
Make sure to include a mix of online and offline marketing activities in your new year marketing ideas list.
Remember to track your results, so you know what’s working and what isn’t. It should also include a mix of quick wins and longer-term strategies. There’s no point in a sudden burst of marketing activity if it means you run out of energy after a few days!
So, without further ado, let’s dive in and check out our top 9 New Year marketing ideas you must try for a prosperous new year for your business!
Best New Year Marketing Ideas To Ace Your Holiday Marketing
1) Double Your Benefits with Holiday-Themed Bundles
Holiday Bundles is one of those brilliant hitting two-birds-with-one-stone New Year marketing ideas. Why, you may ask? For starters, selling holiday bundles at a discounted price during the holiday shopping season rush will attract many shoppers. This is because holiday shoppers will be more inclined to purchase from brands that will offer them more convenience.
In this case, providing them with holiday bundles helps them avoid the hassle of filtering the right holiday gift option. As well as the fact that they have to pay less for the product bundle in comparison to paying for individual items makes it an enticing deal of great value.
There are more reasons why this should be on your New Year marketing ideas list. For example, selling holiday product bundles will increase your average order value. It will also help you eliminate the old stock and sell the less popular products.
To implement this, you can combine a few relevant holiday products or services and market them by connecting them with a holiday theme. Additionally, you can offer add-ons (gift wrapping, personalized messages, etc.), upgrades, and cross-sell (accessories or complementary products during checkout) to increase your holiday sales.
2) Run Targeted Holiday Ad Campaigns With Trending Holiday Keywords
If you are running an e-commerce business, this holiday marketing strategy must be on your list of New Year marketing ideas. By now, you must be familiar with the concept of – ‘right messaging to the right people in the right place at the right time.’
Roughly translated, no matter how great your holiday product or service is, your efforts will go to waste if it doesn’t get to the right target audience. With the fast-changing marketing landscape, to capture your customers’ attention, you have to meet them on their turf. This can be achieved by running targeted holiday marketing campaigns that resonate with your customers and drive desired actions.
Holiday Ad Campaign by – The Body Shop
Therefore, to have a successful holiday marketing season, start with learning more about your customers. Like the platforms they frequent the most, their shopping habits, needs, pain points, and preferences. Then with the help of that information, plan targeted New Year campaign ideas with suitable CTAs and holiday keywords that your customers would use.
You can run these New Year campaigns on various platforms such as Google SERP, Facebook, Instagram, Twitter, and LinkedIn. With the help of these New Year marketing campaigns, you can reach the right target audience and drive better-quality holiday traffic to your e-commerce site. This will not only boost your conversions but will also help you to stand out in the competitive holiday market.
3) Align Holiday Marketing with Your Customer’s New Year Resolutions
Do you know the best thing that can happen to a customer? It’s when they come across a brand that actively makes efforts toward providing its customers with the best value purchase. But how do these brands end up winning the hearts of their customers? They do it by paying attention and understanding their customers’ preferences, needs, and pain points.
Hence, this has made it to our list of New Year marketing ideas you must try. Of all the major holidays, whether it’s Thanksgiving, Halloween, or Christmas, New Year holds a special place in everyone’s hearts; whether it’s people or businesses, everyone hopes for new beginnings and better days.
In essence, the goal of your holiday marketing should be about making your customers’ lives easier and better. Therefore, this year, bring a refreshing change to your new year marketing strategy by tapping into a resolution of your target market. Find how you can help your customers follow through with their resolutions.
You can start by considering the resolutions your target customers find most challenging to stick to (refer to the image above for the 2023 stats shared by Statista). Afterward, plan your new year marketing campaigns and promotional strategies to encourage your customers to adhere to their goals and help them be the new version of themselves.
4) Infuse Festive Feels into Your Social Media Channels and Website
If you’re wondering why social media marketing and website optimization have earned a place in our New Year marketing ideas list. An article from Hubspot says, “Video is the most popular and effective media format.”
This alone is reason enough to sprinkle the festive charm on your website and social media channels. But to add to it, updating them with the holiday theme will also help you build excitement and audience engagement. So get creative and plan holiday contests, polls, quizzes, and holiday giveaways to engage with your audience.
For New Year social media posts, you can use holiday elements, graphics, videos, gifs, and memes to capture their attention.
The future is looking bright 😎 ✨ What are you ~ manifesting ~ this new year? pic.twitter.com/0ZEnjJeZh3
— AT&T (@ATT) January 10, 2022
New year, new you. 2022 is here and @GoSydGo takes us through what we can achieve this year 💪. Comment below on what greatness you plan to achieve this year. #GreatnessStartsWithG pic.twitter.com/v2BgAUqIX0
— Gatorade (@Gatorade) January 11, 2022
You can also run creative New Year hashtag campaigns to drive brand awareness, traction, and customer engagement. Moreover, create an editorial holiday content calendar for social media postings and maintain consistency. Update all your social media display pictures, website homepage, and logo using holiday elements, symbols, and colors.
5) Connect with Customers through New Year Emails
Email marketing campaigns have consistently earned the crown when it comes to listing down the top marketing tactics that perform really well. So it’s no wonder it has made it to our New Year marketing ideas list. But just because it has the highest conversion rate doesn’t mean you don’t have to cross rivers and climb mountains to come up with the email content that converts.
Unfortunately for marketers and business people, customers’ minds do not work as per some pre-defined algorithm. This makes guessing what will catch their attention and drive them to take the desired action highly unpredictable. Therefore, for a successful New Year email campaign, you must have an effective New Year email marketing strategy (backed by proper research).
Holiday Marketing Email Campaign By- Fitbit
Focus on your email subject lines because they will be the main deciding factor in whether your New Year emails will be opened. While coming up with New Year email ideas, you just need to make sure they are catchy, compelling, funny, clever, and intriguing. Easy right? Don’t forget to add high-quality graphics because, hey! Visual appeal. (we discussed above).
Furthermore, offer incentives in the form of tempting deals and discounts to make it impossible for your customers to resist. Keep the text minimal but witty while clearly conveying the value your target audience will drive from taking the desired action.
And last but not least, as we are discussing this under New Year marketing ideas, don’t forget to mail your customers a heartwarming New Year wish (with a New Year discount coupon or a free holiday gift, maybe?)
6) Maximize Your Holiday Campaigns Performance With Customers’ Feedback
It’s an indisputable fact that all marketing efforts contribute to one simple goal- to prompt customers into some action. Hence, if you’re getting the best results from your New Year marketing campaigns, getting customer feedback is the best solution. Because who other than your audience can be the right person to explain what you should improve?
Still wondering why this has earned a place on our New Year marketing ideas list? Well, optimizing your holiday marketing campaigns comes with its own set of unlimited advantages. By refining your New Year campaigns with the help of detailed customer personas and holiday shopping trends, you can change the customer perception of your brand and command premium prices.
Additionally, you can study your competitors and find your competitive advantage to turn them into loyal customers and brand advocates. There are quite a few ways to get feedback from your customers on the parameters you should improve upon. It can be in the form of a survey, or it can be in the form of secondary research. You can conduct polls, Q&A, and share feedback forms with your customers.
You can start a hashtag campaign on social media to get feedback from a wide range of audience.
Infact, in 2024, adding user-generated content (UGC) into your plan will help you engage with your audience in a more honest and relatable way. This includes displaying content provided by your consumers, such as stories, images, or testimonials. UGC boosts your brand’s reputation and promotes a feeling of community among your target audience by displaying real people using and enjoying your products or services.
Let’s say, Apple’s #ShotoniPhone campaign is an excellent example of user-generated material done correctly. It encouraged users to produce and share their own videos, showcasing the strength and simplicity of their iPhones and instilling a sense of creative empowerment in their customers.
7) Don’t Forget To Thank Your Loyal Customers and Brand Advocates
Apart from compliments, getting a small appreciative thank you goes a long way to make one feel warm and fuzzy. Because even though a business is a non-living entity, it is run by humans, and its purpose is to make the lives of their fellow humans better and easier. Therefore, customers who have always supported you deserve a warm and heartfelt thank you as you enter a new year.
There are various ways you can get your gratitude across to your loyal brand ambassadors. You can draft a nice thank you email to your customers with a customized New Year deal, free coupon, or holiday gift card. If you are an e-commerce business, you can send a handwritten thank you note with the delivery package.
Similarly, you can post a sweet thank you note on all your social media platforms with featured images of your customers. You can offer free holiday marketing collateral as a thank-you to your loyal customers. Or you can offer a free trial, workshop, or a hefty New Year discount as a thank-you gift to your most loyal customers.
Take ideas from J. Crew’s approach. They sent out a New Year’s note thanking their customers. This compassionate thank-you note is a simple yet effective example of engaging with your audience during holidays, making them feel valued and loved.
Also, since January is the National Thank You Month, adding this to your New Year marketing ideas list is only fitting because a small token of gratitude and appreciation will strengthen your relationship with your customers for a lifetime. And for a business, loyal customers and brand advocates are considered the best assets for long-term sustainable growth.
8) Optimize Everything for SEO to Maximize Reach
As we discussed, your marketing efforts are only relevant if they reach the right target audience. That’s why optimizing for SEO will always be one of the key holiday marketing tips if you want to show up where your audience is. Or when your customers search with specific holiday keywords similar to your business offerings.
Optimizing for SEO results in many benefits. It’ll help drive valuable holiday traffic to your site and e-commerce stores on various marketplaces. It’ll improve your holiday product ranking on search result pages. To achieve better results from your New Year marketing Strategy, implementing high-volume and relevant holiday keywords will be profitable for your business.
Implement long-tail holiday keywords and optimize your e-commerce store for better searchability during the holiday shopping season. Create themed holiday content for your website and social media channels and use relevant holiday keywords to improve search ranking and drive quality holiday traffic. Many free and paid tools are available that could help you find profitable holiday keywords to boost your traffic.
For example, we want to share these super helpful New Year marketing ideas with you, but we would only show up in your search if we optimize this blog for that keyword. Hence, ensure that whatever holiday content you are putting out to your customers is keyword-rich and optimized with proper metadata and relevant tags for the best results.
9) Plan Deals, Discounts, and Loyalty Programs
Can our New Year marketing ideas list be complete without mentioning this point? The answer is in front of you. New Year deals, discounts, and holiday loyalty programs are the blood and soul of any holiday marketing plans or New Year campaigns. Customers wait for the holiday shopping season to do most of their shopping because they get to buy more in less. A deal none of us can resist!
How many kinds of holiday deals can you have? Well, worry not cause we have a mile-long list of that!
Whether you’re launching a new product or not, offering a limited-time New Year’s Day discount is a great idea.
Maybe the holidays and sales have just finished up, but there is a possibility of customers waiting for better deals. This is the perfect time to attract those customers. Offer them discount coupons to boost brand loyalty.
See this New Year’s email example of Ultimate Guitar—what I really appreciate about this email is the countdown timer. It counts down the time until the deal ends, which is an effective technique to persuade customers to buy now rather than later.
Source: Image from Ultimate Guitar
Go for New Year giveaway ideas, your customers will love the free holiday gift, and you will love the disappearing slow-moving, or old stock.
We have already covered the significance of selling holiday bundles as New Year gift options. Additionally, you can try the ‘mystery cross-sells,’ where you get a complimentary surprise gift, or ‘BOGO Offer- buy one get one free’ like this:
Moreover, you can create exciting New Year loyalty reward programs or personalized holiday deals for your loyal customers. You can plan a holiday contest or something interesting to drive audience engagement and strengthen your bond with your customers. For example, brands like Starbucks, Disney, etc., are known for their reward programs which help them refresh their connection with loyal brand advocates.
Also read: 7 Creative Ways to Offer Free Shipping in E-Commerce
Summing Up…
First, here’s a recap for you on our 9 Fabulous New Year Marketing Ideas to Jump-Start Your Year:
- Gain Double Benefits With Holiday-Themed Bundles
- Run Targeted Holiday Ad Campaigns With Trending Holiday Keywords
- Align Holiday Marketing with Your Customer’s New Year Resolutions
- Infuse Festive Feels into Your Social Media Channels and Website
- Connect with Customers through New Year Emails
- Maximize Your Holiday Campaign Performance With Customers’ Feedback
- Don’t Forget To Thank Your Loyal Customers and Brand Advocates
- Optimize Everything for SEO to Maximize Reach
- Plan Deals, Discounts, and Loyalty Programs
Second, consumer spending during the winter holidays in 2024, is going to hit a record $902 per person on average spanning presents, food, decorations, and other seasonal items.
So, now is the right time to start planning your New Year marketing strategy to ensure a successful holiday season. So, with these top 9 fabulous new year marketing ideas, you can spark your business’s fresh beginnings. Put these New Year marketing ideas on your New Year’s resolutions list, and with a solid holiday strategy, create a successful holiday marketing plan.
We hope that this post on New Year marketing ideas provides you with valuable insights. With these insights, you will be able to increase your online presence, brand awareness, and conversions while also developing a stronger and longer-lasting relationship with your customers. On that point, we wish you a prosperous new year in your business.
Did you find this article helpful? We will be posting more helpful content to help your business with sustainable growth. So stay tuned to our blog, and never miss an update!
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