A to Z of Amazon Marketing in 2025 (Trends, SEO, Updates, and Strategies to Succeed)

Wouldn’t it be great if Amazon had a time machine that could show you the future so you could see your product rankings, sales numbers, and create better Amazon marketing strategies to be successful in 2025?

Unfortunately, that’s not possible. But with the right knowledge and tools, you can be on your way to achieving good product rankings, sales, positive customer reviews, and more in this frequently changing world of Amazon marketplace.

If you’re new to selling on Amazon and wondering whether success is out of reach, so don’t worry! It doesn’t require millions of dollars or magical powers—all you need is a strategic mindset, actionable insights, and the determination to succeed.

Why does this matter now?

Amazon is already home to 9.7 million sellers worldwide, with entrepreneurs across all age groups finding their place—and you can be one of them in 2025 if you persist. Whether you’re just starting out or looking to optimize your approach, the potential for growth in 2025 is huge.

To make your journey easy and simple, we have created this comprehensive guide to the “A to Z of Amazon Marketing in 2025.” It will walk you through:

• 5 Amazon Marketing Trends
• Amazon FBA vs. FBM Fulfillment Method
• Amazon SEO
• Winning Amazon Marketing Strategies
• Staying Ahead with Amazon’s Updated Policies
• Mistakes to Avoid in 2025 (For New and Existing Amazon E-commerce Sellers)

Enough chit-chat, The best is yet to come. Let’s continue…

Is selling on Amazon beneficial in 2025?

This question worries sellers the most and those who are thinking of selling on Amazon in 2025. But let us tell you that — Amazon has been the #1 e-commerce brand in the United States for 3 years from 2021, and now it has 21 international marketplaces, including a newly launched marketplace in South Africa in May 2024. Its US domain, amazon.com alone, received 51.1 billion visits, accounting for 47.18% of Amazon’s total global traffic.

Since the Amazon e-commerce platform is the world’s largest online retailer, selling on Amazon in 2025 can give you access to millions of customers and streamlined logistics.

Active Amazon Sellers By Country (Source)

• United States: 1.1 million sellers (37.82%) – the largest land of Amazon sellers
• United Kingdom: 281,257 sellers (9.54%) – a booming e-commerce hub
• Germany: 244,425 sellers (8.30%) – a significant presence in European online retail
• Italy: 216,610 sellers (7.36%) – a growing community in the Amazon marketplace
• France: 211,859 sellers (7.19%) – a strong contingent of online entrepreneurs
• India: 205,884 sellers (6.99%) – a notable number of Amazon sellers

By 2025, selling on Amazon isn’t just an option—it’s the gateway to reaching a global marketplace driven by convenience, trust, and unparalleled growth — Ankit Gupta, Department Head – Marketplace

Selling on the Amazon e-commerce platform in 2025 can be a turning point…but only when started with a complete knowledge and understanding of Amazon trends, updates, and winning Amazon marketing strategies.

5 Amazon Marketing Trends Shaping 2025

Given the change in online shopping behavior (such as how customers allocate time, interact with different online platforms, and engage in the digital shopping experience), it’s clear that the next decade of Amazon e-commerce will bring significant changes and advancements.
Some of the Amazon marketing trends in 2025.

1) AI-Powered Product Recommendations and Listings for Personalized Online Shopping Experiences

Source

Amazon is getting super smart with AI (Artificial Intelligence), showing shoppers exactly what they want to see. It feels like Amazon is your personal shopper who can read your mind. This happens because Amazon’s AI algorithms (explained below) are continuously learning and adjusting to your shopping behavior—they analyze your past purchases, browsing history, and even your search queries to provide highly personalized product recommendations.

Sellers can use tools (Jungle Scout, Amazon Personalize, and Amazon Advertising) to personalize their product listings based on customer behavior. Let’s say, a customer looking to buy fitness gear may find protein powders or yoga mats as Amazon recommends products. This ensures a customer receives the most relevant product suggestions.

This AI integration into Amazon’s search and recommendation engines leads to highly targeted product listings that resonate with customers’ shopping habits. Also, Amazon’s generative AI tools (Amazon Comprehend and Amazon Polly) are helping sellers in content creation like product descriptions, customer service, and personalized marketing efforts.

AMAZON AI IMAGE GENERATOR

Learn how to use the Amazon AI Image Generator

How to Leverage This Trend:

• Use AI tools for personalized product suggestions.
• Optimize listings with dynamic, AI-driven content.
• Test AI-generated recommendations for better sales.

2) Voice Search Optimization

Voice search is one of the booming Amazon marketing trends. Now, people are using Alexa and other voice assistants to shop. Instead of typing, they’re saying, “Alexa, find me the best wireless headphones.”

This is why e-commerce sellers are optimizing their product titles and descriptions with conversational queries and long-tail keywords, such as – “best wireless headphones for gym workouts” instead of just “wireless headphones.”

How to Leverage It

• Talk like your customers! Use natural phrases like, “What’s the best waterproof backpack?” in your product copy.
• Update FAQs with conversational phrases.
• Focus on product titles that sound natural out loud.
• Voice search = action. Focus on words that make people click “Buy.”

People are talking to their devices more than ever. As Alexa and Siri are getting smarter, it’s crucial to make your products easy to find and voice-search-friendly. So sellers should use long-tail keywords, answer common questions, highlight the best features, and ensure the listing is retail-ready. – Mohd. Hassan, Department Head, Amazon Marketplace

3) Augmented Reality (AR) and Virtual Reality (VR) in Online Shopping

While AR and VR were originally largely linked with gaming, now they both are changing the way we shop online. It’s a way to bridge the gap between the physical and digital worlds—to offer immersive shopping experiences.

Amazon is making 3D content and AR a standard to enhance product visualization and customer experience. This allows customers to see how the furniture fits in the living room, how a storage rack looks in a 360-degree view, etc. This is why brands (home goods, furniture, or fashion) are implementing these technologies to enhance customer engagement and satisfaction.

Source: Product On Amazon

AR and VR are the future of online shopping. With AR enhancing product interaction and VR creating interesting shopping environments like Amazon Virtual Store, these technologies improve customer confidence, reduce returns, and change the way we shop online. The future of retail is here! – Mohd. Hassan, Department Head, Amazon Marketplace

How to Leverage It

• Bring the showroom to your shopper’s screen. Use AR so customers can “try before they buy.”
• Add VR product demos for a rich shopping experience. If they can see it in their world, they’ll want it in real life.
• Highlight AR/VR features in your A+ content.

4) Fast Delivery with Drones

Drone delivery—one of the buzz-creating Amazon marketing trends in 2025.

Amazon e-commerce platform is exploring drone deliveries to transform the delivery process. These delivery drones, known as Unmanned Aerial Vehicles (UAVs), carry small packages and deliver them directly to customers’ doorsteps.

Did you know? Drone delivery is projected to reduce shipping costs by 40% by 2030.
This is possible because drones can reduce the delivery time by taking more direct routes and navigating difficult terrains that might slow down delivery vehicles.

This is why Amazon sellers are leveraging drone deliveries for urgent or same-day deliveries. But, sellers do not directly opt for drone deliveries; instead, Amazon determines the eligibility based on factors like location, item weight, and weather conditions

Although drone delivery is in the development stage, we can expect broader adoption in the coming years.

How to Leverage It

• Highlight drone-eligible products in listings to hook impatient buyers.
• Fast shipping = faster sales. Offer promotions on fast-shipping items.
• Stand out with fast delivery in competitive categories.

5) Live Shopping Events

Source: Amazon Live Shopping

Amazon is turning into QVC (Quality, Value, Convenience).

Amazon live shopping events are where sellers can demo their products, answer questions in real-time, and close sales on the spot. It’s engaging and feels personal.

Suppose, you sell skincare products, so you can do a live demo on how to use your face masks, and viewers can buy right then and there. You can do this right from your home, or physical store, you just need good lighting, tools, and an expert seller. If you are a new seller it also gives you an opportunity to spread awareness about your product and brand.

How to Leverage It

• Go live, show off your products, answer questions, and close deals on the spot. Think QVC but cooler.
• Use storytelling to build trust and excitement.
• Offer exclusive live-only deals.

These 5 Amazon marketing trends show how important it is for Amazon sellers to stay up to date with technological advancements and consumer preferences. Start leveraging them today and dominate 2025!

But staying ahead isn’t just about trends—it’s also about choosing the right strategies, like how you fulfill orders.

Let’s dive into Amazon FBA vs. FBM debate—and understand which one works best for you in 2025.

Amazon FBA vs. FBM Fulfillment Method

Ah, the classic FBA vs. FBM debate!

1) FBA (Fulfillment by Amazon)?

With FBA, Amazon marketplace takes care of everything—it stores your products in its warehouse, and when you sell or someone buys your product, Amazon pulls, packs, and ships that product to customers. They even handle customer service and returns.

This stress-free, convenient Amazon fulfillment method is why 82% of sellers are using Amazon FBA today. They trust FBA for streamlined logistics, quick delivery, and improved customer satisfaction.

2) FBM (Fulfillment by Merchant)?

With Amazon FBM, you handle everything—you store your products, list them on the Amazon marketplace, pack them, and ship them to customers. You are even responsible for handling customer service and returns.

3) Which Amazon fulfillment method should sellers use?

Source

Both FBA and FBM Amazon fulfillment methods are beneficial for small and large e-commerce sellers. But how can you decide what’s best for your business?

Here are 7 main factors that you should consider before selecting any Amazon fulfillment method—FBA or FBM:

• Size and weight of the product
• Control of customer experience
• Seller Feedback
• Inventory turnover rate
• Logistics
• Expenses and fees
• Prime badge

3.1) Choose FBA If…

• > Your products are small, lightweight, fast-selling, and have decent profit margins.
• > You want to scale fast and focus on growing your business without dealing with logistics.
• > You want the Prime badge to boost your sales.

3.2) Choose FBM If…

• > You want greater control over your customers.
• > You have a reliable system to handle shipping and customer service.
• > Your products are bulky, slow-moving, or have thin margins, making FBA fees too high.
• > You are able to reduce the expenses involved in fulfilling your own products.
• > You value direct control over inventory and customer interactions.

Choosing between FBA and FBM is like deciding between convenience and control—FBA simplifies operations, while FBM lets you steer your ship. The choice is yours! — Ankit Gupta, Department Head – Marketplace

3.3) Can Amazon sellers use both FBA and FBM?

Definitely!
You can use both FBA and FBM fulfillment methods. You’ll be using both when you sell a variety of products.

Suppose you sell two types of products – the first product is large and sells slowly, and the second product is small and has a fast turnover.

To increase revenue while reducing expenses, you would use FBM to sell the large/slow-selling goods and FBA to sell the small/fast-selling products.

You can also establish an FBA and FBM offer for the same goods using the same ASIN. Some sellers do this in case their FBA inventory runs out but they can still fill orders through FBM.

Amazon SEO

As an Amazon seller, understanding how Amazon’s SEO and algorithms work is crucial for success. In 2025, the rules have changed with the beginning of the A10 algorithm, but the main objective remains the same—making your products visible to customers.

What is Amazon SEO and why it matters?

Amazon SEO (Search Engine Optimization) is the process of crafting product listings to align with Amazon’s ranking system—the better optimized your listing is, the higher it appears in search results.
Amazon SEO isn’t just about keywords anymore—it’s a mix of keyword relevancy, listing quality, customer satisfaction, and traffic sources.

Why it matters?

It matters because your product is a needle which is in a haystack and Amazon SEO is the magnet that helps your target customers find it. In 2025, with millions of Amazon sellers, mastering SEO is your competitive advantage.

How does Amazon SEO work?

Amazon SEO helps your product show up at the top of Amazon’s search results. When customers type a keyword in a search box, Amazon uses its algorithm (A10 as of 2025) to decide which products to display first. The better your SEO, the higher your chances of landing on Page 1—and that’s where 70% of Amazon’s sales happen.

Image Inspired from Web FX

Let’s understand how Amazon SEO works in simple terms:
The main objective is to match customer intent—Amazon’s primary motive is to show customers the products that are most relevant and best performing. The algorithm analyzes:

• What customers are searching for (keywords).
• How well your product matches that search (relevancy)?
• Which products customers trust and buy most often (performance)?

Key Ranking Factors in Amazon SEO

• Keywords: Amazon is not a human being; it uses keywords to understand what your product is about. These keywords should be placed in product titles, bullet points, and backend search terms.
• Sales Performance: Products with higher sales tend to rank higher because they indicate customer trust and demand.
• Customer Metrics: The better quality your product is, the more reviews and ratings you will get. And products with high ratings and positive reviews are awarded as ‘Best Sellers‘ by Amazon.
• High-Quality Listing: This includes clear, keyword-rich titles, engaging bullet points that highlight benefits, and professional, high-quality images and videos.
• External Traffic: Amazon’s A10 algorithm also rewards sellers who drive traffic from outside sources, like social media or Google Ads.
• Price Competitiveness: Affordable and competitive pricing boosts your ranking. Use Amazon’s pricing tools to stay in the game.

Steps to Optimize for Amazon SEO in 2025

1st Step: Keyword Research

• Use tools like Helium 10 or Jungle Scout to find high-traffic keywords relevant to your product. Focus on a main keyword, long-tail keywords, and voice search optimization.
• For voice search optimization, you can include conversational queries and add FAQs in bullet points or descriptions like “how to find wireless gaming mouse for gaming laptops.”

2nd Step: Optimize Titles

• First impression is last impression, and your product’s title is your first impression. Amazon listing optimization allows 200 characters only for product titles, but we recommend keeping it to 80-120 characters only. So, include the most important keywords. Don’t worry—you can still add more keywords in the product description and backend terms.

3rd Step: Create Engaging Bullet Points

• In bullet points, focus on benefits, not just features. It’s a second chance to make your product stand out from others and add keywords and phrases while explaining its benefits.
• Stop…never stuff keywords, instead insert them naturally. Also, do not use the key phrases you used earlier, use keyword variations as much as possible, but they should match the context.
• Make sure to cover:
  _Materials
  _Quantities
  _Color and Sizes
  _Care instructions
  _Warranty information

4th Step: Use A+ and Premium A+ Content

• Leverage Amazon’s A+ Content to include:
  _High-quality images.
  _Comparison charts.
  _Brand storytelling to build trust.

5th Step: Add Backend Search Terms

• Backend search terms are not visible to customers, but they still help rank products for specific searches. Spill all terms over there that are likely to be searched. For example, synonyms, abbreviations, basic spelling errors, and alternative names and uses of products. When entering terms, use all lowercase letters, and give a space between each term, instead of commas.

6th Step: High-quality Images and Videos

• Images and videos should be of high quality. Add ‘alt text’ to optimize SEO and improve search visibility. Alt-text, which isn’t visible on the page, describes the image for visually impaired customers and search engines. It should be a simple sentence with 1-2 keywords.

Amazon A9 and A10 Algorithm in 2025

Suppose Amazon is a huge library. When you search for a book, the A9 and A10 algorithms are like librarians who help you find the right book quickly.
A9 is like a seasoned librarian who focuses on:

• Keyword Relevance: How well do your product titles and descriptions match what customers are searching for?
• Sales Velocity: How quickly your products are selling.
• Customer Reviews and Ratings: Positive feedback can significantly boost your visibility.

A10 is a more advanced librarian, considering different factors:

• Customer Behavior: What products are customers clicking on, adding to carts, and buying?
• Off-Site Signals: How are your products performing on other platforms or social media?
• Seller Performance: Factors like shipping times, customer service, and return rates influence your ranking.

The A9 vs. A10 Difference

How Does the Amazon A10 Algorithm Work?

Source

Amazon’s A10 algorithm, the driving force behind product rankings in 2025, is more advanced, customer-focused, and performance-driven. It rewards sellers who align their Amazon marketing strategy with customer needs and marketplace dynamics.

Here’s how it works:

• Customer-Centric Approach: A10 prioritizes customer intent, connecting search queries with products based on relevance, keywords, and purchase behavior.
• Enhanced Data Integration: Unlike A9, A10 leverages data beyond Amazon, including external traffic sources, engagement, and fulfillment methods like Amazon FBA.
• Performance-Based Rankings: A10 evaluates a seller’s performance across metrics like click-through rates (CTR), conversions, and customer satisfaction to determine rankings.

Factors Influencing the Amazon A10 Algorithm

• External traffic and Amazon advertising campaigns including sponsored products and video ads.
• Customer satisfaction metrics
• Keyword optimization and Amazon SEO
• Conversion rate optimization
• Sales velocity and trends
• Content quality and branding like enhanced storefronts and listings enriched with A+ content
• Amazon FBA and FBM fulfillment method

Key SEO Strategies for A10 Optimization in 2025

1. Leverage External Traffic:
   Drive traffic through blogs, influencer campaigns, and Google Ads to strengthen rankings.
2. Invest in Amazon Advertising:
   Combine Sponsored Products, Display Ads, and video ads to increase visibility.
3. Focus on Long-Tail Keywords:
   Optimize for customer-specific searches like “sustainable baby toys under $50.”
4. Enhance Listing Quality:
   Use A+ Content, infographics, and videos to convey value effectively.
5. Monitor Performance Metrics:
   Use tools like Helium 10 or Jungle Scout to track rankings, sales trends, and keyword effectiveness.

A9 or A10: Which is Better?

If you’re an Amazon seller in 2025 (whether new or existing), A10 is your best friend—it allows new sellers to rank through better content quality, external traffic strategies, and a focus on customer satisfaction, not just sales velocity.
Download our guide to rank high with Amazon A10

But understanding the algorithm is just the start. To truly succeed, you need the right strategies that align with A10’s focus. Let’s explore the 2025 Winning Amazon Marketing Strategies to give your business the competitive edge it needs.

2025 Winning Amazon Marketing Strategies

To stay ahead in 2025, Amazon sellers need to adopt Amazon marketing strategies that go beyond the basics.
Except for Amazon SEO, Amazon FBA and FBM and advertising, and listing optimization, here are some uncommon but highly effective approaches to dominate the marketplace:

1. Bundle Products for Unique Offerings

Sellers can combine complementary products into a single listing to create perceived value and stand out in saturated markets. For example – a bundle of a baby playmat with a matching toy organizer.

2. Leverage Micro-Targeted Video Ads

Video ads are gaining traction, but micro-targeting niche audiences makes them unbeatable. For example, sellers can target “eco-conscious parents” for sustainable baby products using Amazon-sponsored video ads.

3. Optimize for Voice Search

With the rise of voice-activated shopping, sellers can include natural, conversational keywords in their Amazon SEO strategy (mentioned above under Amazon marketing trends).

4. Amazon’s AI-Powered Image and Description Generation Tools

Amazon’s new AI tools let sellers create high-quality product images and descriptions from simple inputs. This saves time and reduces reliance on professional photography.

5. Use External Traffic to Boost Organic Rankings

Drive traffic from platforms like Pinterest or TikTok to your Amazon listing. A10 rewards external clicks with higher rankings. Use unique tracking URLs to measure the ROI of external campaigns.

6. Experiment with Amazon Inspire

Use and explore Amazon inspire as much as possible. Amazon’s TikTok-style feature lets sellers showcase product videos. Early adopters often enjoy higher visibility and less competition.

7. Automate Pricing with Dynamic Tools

Use AI-driven repricing tools to stay competitive without manual adjustments. These tools adjust pricing based on competitor activity and demand.

8. Master Your Advertising Cost of Sales (ACoS) Metrics

Understanding ACoS is critical for optimizing your Amazon advertising. It measures how much you’re spending on ads relative to sales generated.
Amazon sellers should aim for a balanced ACoS by comparing it to their profit margin. Lower ACoS doesn’t always mean better—ensure you’re also driving organic rankings.

By integrating these Amazon marketing strategies, you can stay ahead of the competition and drive success in 2025.

Staying Ahead with Amazon’s Updated Policies

Amazon’s updated policies are some rules and regulations that a seller should follow to sell successfully on Amazon and bring a trustworthy shopping experience to customers.

To help you out, the blog is interlinked here where you can find all important Amazon seller policies. Make sure to read them out before selling on Amazon marketplace.

Mistakes to Avoid in 2025 (For New and Existing Amazon E-commerce Sellers)

Staying competitive on the Amazon e-commerce platform in 2025 requires careful planning and avoiding common mistakes. Here are some common mistakes that you should avoid:

Let’s Grow Your Amazon Business in 2025

Succeeding on Amazon in 2025 isn’t just about knowing the basics.
From understanding the A10 algorithm to using smart Amazon marketing strategies, staying ahead means being flexible, creative, and strategic. Whether you’re just starting out or looking to grow, success comes down to planning and action.

At Mastroke, we make Amazon selling easier.

Our team of experts has helped many sellers succeed with Amazon advertising, Amazon SEO, and proven strategies. We know what works, and we’re here to help you achieve your goals.

Want to boost your Amazon sales?

Let us help you improve your listings, run better ad campaigns, and grow your business. Contact Mastroke today to see how we can support you and make your Amazon journey a success!

Your Amazon success is just one step away.

About The Author

Rupanksha Srivastava

A down-to-earth content writer who breathes in and out Indian tradition, culture, and cuisines. Surrounded by a peaceful, calm green garden, I find inspiration in nature, which I often love to translate into vibrant colors on canvas.