Win Over Your Customers With These 7 Customer Persuasion Techniques
By Avitanshi Srivastava • May 18, 2023 • 6 mins read
In today’s competitive market, simply having a good product or service isn’t enough to guarantee sales. To convert potential prospects into customers, you need to do more. To persuade customers to purchase, you must effectively communicate your product’s or service’s value and benefits. That’s where customer persuasion techniques come into play.
It’s no secret that attracting and retaining customers is imperative for the growth of any business. Especially with so many options available, convincing them to choose your products or services over your competitors can be daunting. But on the bright side, we have compiled some very effective customer persuasion strategies you can use to win the conversion game.
In this blog post, we will explain 7 proven techniques for persuading customers that can help you increase your sales and grow your business. Whether you’re a small business or a seasoned marketer, these customer persuasion techniques can help you improve your skills to convince customers to buy and close more deals. So, let’s dive in!
Evergreen Customer Shopping Behaviour Trends
Before we jump to the main course of our blog, which is the 7 tried and tested customer persuasion techniques to help you win your customers’ hearts (and money), let’s check out some of the popular shopping trends that are here to stay.
Online Shopping
After the pandemic, shoppers worldwide have turned to online shopping as their preferred platform. Many consumers have grown accustomed to the convenience that comes with ordering online. And with amazing additional features such as home delivery, free shipping, easy returns, and flexible payment methods, online shopping has become an evergreen shopping trend.
Recommendation: Read here to find out 7 Creative Ways to Offer Free Shipping in eCommerce
Mobile Shopping
According to Statista, in 2022, mobile retail e-commerce spending in the United States surpassed 387 billion U.S. dollars, more than double the spending in 2019 before the COVID-19 pandemic. Conclusion? Mobile shopping is gaining popularity. Why? Because it’s easy, simple, and convenient to use smartphones to browse products and make a purchase. That’s why it’s a shopping trend that’ll always be in business.
Social Media Shopping
Social commerce is all the rage nowadays and will continue to be. Why? Because two-thirds of shoppers like to buy things based on recommendations. And social media is filled with them. It has everything, affordable prices, aesthetics, and, most important – the reviews.
Also, according to Statista, social commerce generated about 724 billion U.S. dollars in revenue worldwide in 2022. In the latter year, revenues in this segment are forecasted to reach approximately 6.2 trillion dollars, with an expected compound annual growth rate (CAGR) of 30.8% from 2022 to 2030. So we can safely say that social media shopping has booked a one-way ticket on the list of evergreen shopping trends.
Price Sensitivity
To be precise, when are they not? Every shopper loves saving a penny here and a cent there if given an opportunity! But yes, customers have become more interested in trying out things like loyalty programs, special offers, discounts, deals, etc., to save on their purchases.
Sustainability
Nowadays, consumers are more interested in purchasing environmentally friendly and sustainable products. According to Forbes, in today’s time, nearly 90% of Gen X consumers are willing to spend an extra 10% or more for sustainable products, compared to just over 34% two years ago. So, while shopping, the consumer does prefer brands that prioritize social and environmental responsibilities.
Personalization
Everyone loves attention. Customers pay for their purchases, so wishing for a little individual attention from their brands and retailers isn’t that wrong, right? Customers prefer brands that offer personalization because they feel their needs and preferences are addressed. And the customized recommendations are just icing on the cake, making this shopping trend an evergreen success.
Contactless Payments
Shopping for most people is a joyful experience. That’s why consumers love contactless payment methods. Because they provide them with a hassle-free and convenient shopping experience. With the presence of mobile payments, digital wallets, and other flexible payment methods, it can possibly be considered one of the favorite shopping trends for customers.
In-store experiences
While e-commerce has become more popular, many customers still value in-store experiences, such as touching, feeling, and trying products before making a purchase. And as mentioned above, there exist a set of shoppers who like to browse online and then visit the shop for their final purchase.
Moreover, there are some products for which you have to have the in-store experience before making a final decision. Which makes this an evergreen shopping trend in itself.
Bonus
Now that we’ve shared some of the best-known and proven customer persuasion techniques with you, it’s time to go behind the scenes. There is a reason why these sales tactics won the top 7 positions in the list. It’s a familiar concept that marketers can never hear enough of; it’s none other than your infamous ‘consumer psychology.’
Before putting any strategy in place, you need to understand the driving factor behind it. You need to understand why a certain action triggers a desired outcome. That’s what we have got for you as a bonus content piece. Cause who doesn’t love some additional insights or perspective on consumer psychology while traveling the complex marketing world?
Final Thoughts
And with that, we have reached the end of our discussion, where we went over some of the best customer persuasion techniques to trigger your customers into taking a desired action. Moreover, we also dipped our toes into the wide world of consumer psychology and the driving factors behind consumers’ shopping behavior.
In conclusion, we can all agree that the success of any business depends on its customers. The success of a business depends on its ability to understand, assess, and cater to the needs and preferences of its customers. Because only when you know what your customers are like, what their pain points are, and what their shopping habits are like will you be able to put forward a foolproof strategy to target them.
And that’s where the above-mentioned customer persuasion techniques will come in handy. These persuasive tips will help you understand what can trigger your customers best into taking desired actions, leading to purchase. That will ultimately lead to better growth for your business in terms of loyal customers, sales, and revenue.
Till then, Happy Reading!
Do let us know below if any of our customer persuasion techniques were helpful for you. We will be posting more marketing tips in the upcoming weeks. Stay tuned to our blog, and never miss an update!
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