Top 7 Digital Marketing Strategy for Christmas and New Year
By Lata Raj • November 8, 2024 • 10 mins read
How to Optimize Your Digital Marketing Strategy for Christmas and New Year’s eCommerce Sales
It’s Beginning to Look a Lot Like Christmas!
With Christmas and New Year around the corner, it’s time to gear up and prepare for ravishing year-end e-commerce sales. During this time of the year, people are often busy getting gifts and look forward to spending quality time with their friends and family.
This makes it the ideal time for businesses to run last-minute holiday marketing strategies to gain more footfall and generate e-commerce sales.
But why is christmas marketing strategy important, you ask?
Well, since Christmas and New Year’s Eve are merely a few days apart, it makes for the most ideal time for a brand to be at the forefront of its target audience. An impactful holiday marketing strategy aims to draw engagement from the target audience, optimize brand sales and create brand awareness.
During the holiday season, positioning your brand as the ultimate go-to destination for shopping can drive more sales and result in better ROI.
Since people often prefer buying gifts during the Christmas season, this opens up the possibility of creating a lasting brand impression that converts buyers into loyal customers.
This way, a holiday marketing strategy for Christmas can significantly increase sales beyond the holiday season. Additionally, a holiday marketing strategy lays the foundation for more sales and growth in the coming months.
According to the National Retail Federation, holiday spending in the U.S. is projected to increase by 2.5% to 3.5%, potentially surpassing $979 billion. This growth forecast highlights the importance of creating a targeted digital marketing strategy to capture the holiday spirit and stand out your brand.
Let’s explore how your brand can scale e-commerce sales with an impactful Christmas holiday marketing strategy and tactful optimization.
7 Ways to Optimize Your Digital Marketing Strategy for Christmas & New Year’s E-Commerce Sales
1. Align Your Content Around Christmas and New Year:
By creating content that matches the Christmas and New Year spirit, a brand maximizes the chances of getting seen whenever a relevant search is made. It also presents an opportunity to introduce a new range of products or services.
Moreover, by keeping your content themed around the holidays, you can show people how your brand fits into their holiday needs. This can influence last-minute buying decisions.
Your target audience is constantly on the lookout for valuable solutions, and it is always best to cater to their ‘buying’ state of mind. One can do this by creating themed content that not only accommodates this requirement but also shows a brand making consistent efforts to adapt.
Click here to read: 7 Holiday Shopping Trends Every E-Commerce Business Should Look For in 2024
2. Create Holiday-Themed Email Marketing Campaigns:
Email campaigns are versatile and can be planned throughout the holiday season to generate leads through Christmas and New Year. Your target audience is constantly looking for valuable deals, offers, or even discount codes that will save them money.
By custom delivering discounts straight to their inbox, the brand can minimize time spent in making a final purchase decision. Moreover, to create a sense of urgency, these emails can come with limited-time deals that will last up to a certain time if not claimed.
E-mail campaigns will also give you an opportunity to connect with your target audience and introduce new offers related to the products that they might have missed.
Run ‘cart abandonment’ email marketing campaigns
Cart abandonment is common, especially during the sale season. While there is no sure-shot way to eliminate cart abandonment during the checkout process, optimization at this stage can be of some help.
Here are a few things to consider when running a cart abandonment email campaign:
- Create retargeting email marketing campaigns that target abandoned carts with emails that either offer last-minute discount codes, stock running low messages, or even a simple ‘Your cart is waiting for you’ message
- Make use of retargeting ads to bring customers back to your website via display advertisements
- Offer free shipping on a limited-time basis to encourage rush checkout
- Include product image thumbnails throughout the checkout process to keep customers emotionally invested in the purchase
- Ensuring that the checkout process is seamless in terms of stages, information requirements, etc
The aim is to turn your products into gifts for quick last-minute gifting.
3. Offer Rewards, Vouchers, and Discount Coupons During the E-commerce Sales Season
Your target audience is on the lookout for irresistible offers and discounts that can save them money. A brand can keep itself present in the target audience’s subconscious mind by offering them discounts and even vouchers that can be redeemed later.
This way, whenever they think of making a purchase, your name will pop up in their heads. And with a coupon guaranteed to offer a discount, they are more likely to checkout without second thoughts.
Rewards and loyalty points can further allow repeat purchases, boosting customer lifetime value even after the holiday rush. Brands can create a positive shopping experience that builds goodwill, deepens customer loyalty, and strengthens brand reputation by strategically offering these incentives during the holiday season.
Since it’s the holiday season, consider offering gift-wrapping services too at checkout for added convenience. This is also a great time to reward your loyal customers.
4. Create a landing page showcasing all offers on sale:
Whether your business is service-based or product-based, landing pages can do miracles when it comes to grabbing user attention and drawing instant conversions. Additionally, landing pages can seamlessly support organic holiday marketing campaigns.
Here are other benefits of using landing pages to accelerate your eCommerce sales with holiday marketing campaigns:
- They can increase direct conversions
- Offer valuable, data-driven behavioral insights into your target audience
- Landing pages can be used for testing campaigns
- They are excellent for increasing the user base contact information
For instance, let’s take a look at the webpage of Sephora, a leading global beauty retailer that features a stunning holiday landing page that highlights curated gift sets and exclusive seasonal offerings. It will attract shoppers instantly and make them explore other collections.
5. Plan Social Media Strategy in Advance
Advance planning can help cover all aspects of holiday social media marketing in detail. A well-planned holiday marketing strategy can significantly help in increasing eCommerce sales. As many people are already checking brand pages for communication on platforms like Facebook, Instagram, and LinkedIn, it becomes easier for marketers to reach their target audience pool.
Additionally, analyzing the previous year’s statistics is the best way to improve existing strategies to attract maximum traffic and sales. With a plethora of options available already, utilizing past data can help eliminate any unnecessary steps that may hamper the sales process.
Planning at least 3 months in advance is ideal, as you will have plenty of time to test-run campaigns multiple times before making a final decision.
6. Optimize Your E-Commerce Store With Seasonal Content
While having a holiday social media strategy is essential, updating your website can speed up eCommerce sales. Optimizing your website with seasonal content can subconsciously encourage a buying decision.
By having sale offers flashing, free shipping options, and even gift wrapping services available, people may end up buying products or booking services more willingly, as these offerings are seasonal and won’t be around for long. You can also add countdown timers to create a sense of urgency.
Here are 5 quick ways to optimize your eCommerce website for the holiday season:
- Optimize your eCommerce website for mobile
- Tailor the website copy to reflect the holiday spirit
- Offer multiple payment options
- Decrease website loading time
- Create bundle offers on popular services
7. Utilize Customer Reviews and Content Generated by Users
Authenticity is the key to creating a credible brand image. By sharing user-generated content, your brand not only shows real people using your brand’s products or services but also establishes brand dependability.
Nearly 2.14 billion people shopped online in 2021, and this number is set to rise in the coming years, making it important to be a trustworthy name that buyers can bank on during this eCommerce sales season.
When customers share positive reviews or post photos and videos of products, it serves as genuine social proof that others can rely on. This type of content helps new shoppers feel confident in their purchases, as they can see real experiences from people like them.
Encouraging satisfied customers to leave reviews or share their experiences online can create a ripple effect. It also builds your brand’s credibility and makes it a go-to choice for shoppers during the e-commerce sales season.
Importance of Optimizing Digital Marketing Strategy for Christmas and New Year
- It strengthens brand image while also creating brand awareness
- Increases eCommerce sales and ROI as the brand is already at the forefront of buying decisions
- It makes the brand relevant to the holiday season
- Great time to highlight products and services through promotions
- Target the right audience with offers and an impeccable buying experience
Tried & Tested Tips to Boost Your E-commerce Sales This Holiday Season
Regarded as the best Christmas holiday social media marketing strategy, optimizing your website can be the key to increasing eCommerce sales this holiday season. This way, the website is in sync with the holiday shopping experience.
With valuable offers and unbelievable discounts, an eCommerce website can be the launchpad to convert leads into loyal customers. It forms the base of your marketing strategy.
Here are 5 Undeniable Benefits of Keeping Your E-Commerce Website Ready for Christmas and New Year!
- It ensures that your website is ready for the traffic and has seamless navigation for quicker ordering
- Blends with the spirit of holidays and has a welcoming look and feel for the visitors
- With strategic holiday SEO, your website can attract more organic footfall
- A well-optimized e-commerce website can be used to run paid ads and for retargeting and remarketing purposes
- Your website, as well as your business, stays relevant to the market demands and can cater to an audience from varying demographics and age groups
Looking for optimization that makes your website ready for the holidays? At Mastroke, we leave no stone unturned to help your business be in the know. Our experts work round the clock to help skyrocket your eCommerce sales during the holiday season. Let Mastroke take care of your Christmas holiday marketing strategies.
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