Cooler Guys Witnessed an 80% Increase in Their Website Visits Through Mastroke’s SEO Services!
Struggling with low website visibility on search engines and organic growth, Cooler Guys turned to Mastroke for a solution. Within a few months, they saw an 80% increase in website visits. Let’s find out how…
About Cooler Guys
Born out of a garage in Bellevue Washington, Cooler Guys started in 1999 by selling homemade modified cases. Since its inception, they have focused on providing high-quality cooling solutions for electrical devices like computers.
Currently set up as a full-service refrigeration company in San Diego, Cooler Guys offers a wide range of cooling products such as cooling kits, fans, and other accessories.
What Sets the Cooler Guys the Class Apart?
Trusted by America’s Top Businessmen, Cooler Guys prides itself on providing top-notch personalized services at a fair price. The technicians at Cooler Guys are well-equipped to offer 24/7 emergency service across San Diego.
For customers looking for reliability, quality and satisfaction via cooling services, this company offers the perfect solution for refrigeration.
In short, the cooling comfort is just a step away with Cooler Guys!
The Challenges Faced by Cooler Guys
Despite being a perfect go-to solution for refrigeration services, this company had its share of challenges. A few of them were
Ranking low on search engine results.
Low website visibility.
Low organic leads.
The main concern was to achieve considerable organic growth for high website ranking and generate leads.
How Mastroke’s 5-Step SEO Action Plan Helped Cooler Guys Make a Comeback!
Cooler Guys turned to Mastroke to overcome these challenges. Our SEO team dived deep to understand missing strategies that affected their organic growth.
Implementation Process for Cooler Guys
Our team of SEO experts came up with a detailed SEO action plan.
It included a 5-step strategy to boost the organic growth of Cooler Guys.
1. On-Page Optimization
We started with on-page optimization and focused on key elements such as meta descriptions, titles, keyword research and loading speed.
Our team worked on researching and adding relevant keywords to this company’s webpage.
We ensured to add keywords related to this niche which Cooler Guys ’ competitors were targeting.
Our team of experts conducted a proper keyword gap analysis during keyword research.
Besides that, we worked on improving the meta-descriptions which is one of the major elements of on-page optimization.
In simple words, a meta-description is a short description of your webpage that appears under the meta title on the search engine results page. It helps Google understand what your content is about.
Our team ensured the meta-description for them was between 155 to 160 characters. Further, we worked on keeping it actionable while including relevant keywords.
2. Technical SEO Fixes
After working on on-page optimization, our team realized the need to fix some technical aspects of the Cooler Guys website.
We worked on the crawling aspect of the technical SEO for them.
Our team resolved crawling errors that took place at the backend of their website.
Let’s have a look at how Mastroke resolved a 404 crawl error-
Crawl website
Our SEO team thoroughly crawled their website to identify 404 errors using tools like Semrush, Ahref and Google Search Console.
Analyzing crawled data
The crawled data was reviewed afterward to understand from which pages this error occurred.
Manual redirecting setup
301 redirects were set up to relevant pages for moved or deleted pages.
Updating backend code
Our SEO team then updated the backend code of Cooler Guys to prevent future 404 errors.
After fixing technical SEO issues, the user experience gradually improved. The bounce rate of Cooler Guys also decreased due to the website’s better performance in search engine results.
3. Content Marketing Strategies
In addition to technical improvements, there was a need to work on content marketing strategies for Cooler Guys.
Mastroke’s team implemented a few of the content marketing strategies to boost Cooler Guys ranking on search engines.
One of them was ensuring SEO-optimized content across the website of this company. Our team worked on optimizing on-page elements like meta titles, descriptions, image alt text and headers.
4. Link Building Campaigns
After working on content marketing strategies, our SEO team focused on link building.
Link building is one of the crucial steps for increasing domain authority and driving traffic to your website.
Knowing about competitors’ backlinks gives you an idea about potential link exchange opportunities.
Our experts at Mastroke used the Semrush tool to analyze the relevant sites like the Cooler Guys niche, which already had a high domain authority.
5. Backlink Analysis
Lastly to build backlinks for Cooler Guys, our SEO team at Mastroke performed a comprehensive backlink analysis.
Let’s have a look at how Mastroke performed a backlink analysis for this refrigeration company-
Link-building efforts were analyzed regularly. This helped to adjust our strategy accordingly.
One of the main focuses was on obtaining backlinks from high-quality and relevant websites. Mastroke’s team ensured this to avoid any spammy links which can lead to penalties from search engine algorithms.
Our SEO team used Google’s Disavow tool to disallow toxic links to the Cooler Guys website while performing backlink analysis. Similarly, you can take the help of this tool to avoid toxic links being redirected to your website.
Our team of experts also used Semrush to detect the backlink gap between Cooler Guys and its competitors. We further analyzed our competitor’s backlink profiles with the help of Semrush.
Results
Website visits increased by 80%.
Organic leads increased by 45.08%.
Improvements in keyword rankings.
Conclusion
Are you ready to unlock the full potential of your e-commerce business? Our team at Mastroke can help you in your journey to success.
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