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From Innovation to Recognition: How We Helped Jenny Wu Lace Shine With a Tailored Marketing Strategy

About the Brand

Founded by architect Jenny Wu Lace, Lace is a leading jewelry brand specializing in 3D-printed luxury fine jewelry. From rings and earrings to necklaces and more, Lace stands out for its innovative designs and cutting-edge production techniques.

What Makes Jenny Wu Lace’s Products the Best-In-Class?

Unlike typical jewelry stores that offer generic designs, Jenny Wu Lace uses digital modeling and 3D printing technology to produce unique pieces that stand out.
By doing this, the brand creates intricate and precise designs that are accessible, affordable, and of the highest quality.

The Challenges Faced By Jenny Wu Lace

Despite the uniqueness of her designs, Jenny Wu faced significant hurdles in establishing Lace as a leader in the 3D-printed jewelry market.
Her primary challenges included:
  • Limited reach and visibility
  • Seasonal fluctuation in website traffic
  • Lack of presence on social media
  • Need for a minimalistic, aesthetic, and luxurious brand image

How Mastroke's Digital Marketing Services Helped Them Achieve Their Business Goals

Recognizing the need for a strategic overhaul, Jenny decided to place her trust in us after numerous unsuccessful attempts with other agencies. She wanted an agency that would provide a fresh perspective and genuinely listen to her needs.
This is where Mastroke came into play.

The Multi-Pronged Approach

After an initial meeting to understand Jenny's vision and challenges, Mastroke devised a comprehensive strategy that was tailored to Jenny Wu Lace’s specific needs. The approach focused on three core services:
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM), and
  • Social Media Optimization (SMO)

Step 1: SEO Optimization

To boost their online presence and increase their traffic, we analyzed Google Trends to identify the most profitable keywords for Lace. This included terms such as "3D printed engagement rings" and "3D printed wedding rings."

Step 2: Local SEO Optimization

We optimized Lace's Google Business Profile with essential business details, attractive visuals, and relevant information to increase local foot traffic.

Step 3: Social Media Strategy

To establish a strong social media presence, we worked closely with Jenny to create product-focused visuals with minimal text, that emphasized the intricate details of her jewelry.
We also tested out various posting strategies to find what resonated best with her target audience of 18 to 34-year-olds (both women and men).

Our Collaborative Efforts Yielded Impressive Results

Jenny Wu Case Study Results from SMM, SMO and SEO

SEO Results:

Website Clicks: Increased by 122%
Impressions: Rose to 312k
Jenny Wu Case Study Results

SEO Results:

Facebook Reach: Increased to 868k, with visits rising to 5.9k
Jenny Wu Case Study Results from SMM and SMO

Instagram Reach: Climbed to 419k, with visits reaching 13.9k

Jenny Wu Case Study Results from SMM and SMO
In the end, our journey with Jenny Wu Lace is a testament to how the right marketing strategy can make a big difference. That, by understanding the needs and vision of a business and creating a tailored approach, significant brand growth, and visibility can be achieved.

Want to Accomplish the Same Results for Your Business?

Our team of experts can help you achieve similar success! At Mastroke, we are dedicated to offering you the most effective digital marketing services to propel your business growth.
If you're interested in learning how we can help your business thrive, reach out to us today for a session with an expert.
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