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MFI Medical Achieves 52% Boost in Organic Traffic.

MFI Medical, an established provider of medical equipment and supplies, faced significant challenges with its online presence. Despite their commitment to quality and reliability, their website suffered from low organic traffic, poor revenue, and numerous technical issues. After partnering with Mastroke, MFI Medical experienced a remarkable transformation, seeing substantial increases in traffic, revenue, and overall website performance. Let's learn how MFI medical SEO success prevailed.

The Story of MFI Medical

MFI Medical specializes in offering a diverse range of medical equipment and supplies through their online platform. Catering to healthcare professionals and institutions, MFI Medical prides itself on delivering top-notch products with a focus on quality and reliability. Despite their strong market presence, MFI Medical's online performance was lagging, hindering their growth potential.

Why MFI Medical Chose Mastroke

MFI Medical chose Mastroke due to their proven track record in SEO and website optimization. After researching multiple options, MFI Medical was impressed by Mastroke's comprehensive approach to tackling both on-page and off-page SEO issues. The decision was solidified by Mastroke's commitment to quality work and their efficient, responsive communication.

How Mastroke Responded

Initial Steps and Strategy

We began with a thorough website audit to identify and prioritize key issues. The audit revealed significant technical problems, including hreflang conflicts, slow page load speeds, duplicate H1 and title tags, and insufficient text within title tags. Addressing these issues was the first step towards improving the website's performance.

Implementation

We implemented a blend of on-page and off-page SEO activities. Technical issues were promptly resolved, and regular checks ensure sustained site health. The team conducted extensive keyword research, optimized meta tags, and performed backlink analysis to acquire quality backlinks from high DA websites. Additionally, Mastroke focused on creating and publishing monthly blogs targeting potential keywords, significantly enhancing the site's content quality.

Website Speed Optimization

Recognizing the critical impact of website speed on user experience, Mastroke collaborated with MFI Medical's development team to optimize the site's speed on both mobile and desktop platforms. This involved addressing less optimized JS and images, which had previously slowed down the site.

Client Engagement and Feedback

MFI Medical expressed their satisfaction with our work, highlighting the significant improvements in their website traffic, and revenue. They appreciated our prompt responses and efficient communication via email. Here’s what they had to say:
“Mastroke’s efforts have increased website traffic, search engine placement, and revenue. The team responds promptly to the client and addresses all concerns. They communicate efficiently via email. Their commitment to delivering quality work makes them stand out.”
For more client feedback, you can visit Mastroke’s Clutch profile.

The Results

MFI Medical experienced significant improvements across various metrics:
SEO_Results_MFI
Enhanced User Experience: Resolution of technical issues contributed to an improved user experience, leading to better engagement and conversions.
Improved Website Speed: Achieved faster load times on both mobile and desktop platforms, enhancing overall user satisfaction.
For detailed speed optimization data, you can view the before and after screenshots here.
Desktop
Desktop_Speed_Optimisation_MFI
Mobile
Mobile_Speed_Optimisation

Continued Efforts

Our commitment to MFI Medical's success doesn't end here. We continue to:
  • Resolve new technical issues that arise with the addition of new product pages.
  • Create and optimize blogs regularly to sustain and improve keyword rankings.
  • Enhance website visibility through ongoing off-page SEO activities.

Conclusion

MFI Medical SEO Success journey from a struggling website to a thriving online presence is a testament to the power of a well-executed SEO strategy. By addressing technical issues, optimizing on-page content, and enhancing overall site performance, we helped them achieve significant improvements in traffic, revenue, and user experience. This case study underscores the importance of continuous SEO efforts and strategic planning in achieving long-term success.
If you’re facing similar challenges and need a dedicated team to transform your online presence, contact us today. Let’s work together to achieve your business goals!
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