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Treasure4nails's Social Presence Soared With 6.38 ROAS Through Pinterest Marketing and SEO

About The Brand

Treasure4nails is a top nail beauty store offering a wide range of professional nail products and beauty supplies from top brands. With over a thousand products, they cater to various nail beauty enthusiasts.
Driven by a passion for perfection in the beauty industry, they aim to build a strong connection with their clients.

What Makes Treasure4nails Products The Best-In-Class?

Their commitment goes beyond product quality; they prioritize competitive pricing, fast delivery, and exceptional customer service.
To ensure customer satisfaction, Treasure4nails provides access to a team of experts for valuable advice and assistance. They serve as trusted advisors, helping customers enhance their beauty routines and achieve their goals.

The Challenges Faced

Since they were starting the business from scratch, they had some issues that resonated with every new business such as:
  • Limited social reach
  • Poor Return on Investment
  • Low Visual Appeal

Platform Specific Challenge

1) Pinterest

They already had an existing social presence on Pinterest before joining us but they also wanted to use this platform to generate sales for their business.

2) SEO

  • They were being outranked by competitors for targeted keywords
  • Their organic search wasn’t driving relevant traffic
Services offered: Pinterest Ads, SEO

How Mastroke's Solution Helped Them Achieve Their Business Goals

These challenges were not unexpected, but they required careful planning and strategic decision-making.
After careful consideration and due diligence, the team realized the importance of investing efforts in Pinterest marketing and SEO to build their brand awareness and attract more customers to their platform.

Pinterest Marketing Services

Our Pinterest marketing strategies played a pivotal role in strengthening the steady stream of loyal customers for Treasure4Nails’s e-commerce store, while also generating a substantial level of engagement on their social platform. The decision to explore Pinterest as a marketing platform proved to be a game-changer for the business, allowing it to dominate the market share in its segment.

Implementation Process

Pinterest

  • Created custom target audiences to improve campaign performance
  • To begin, the team set up keywords, interests, and similar elements to get a better understanding of the target audience
  • The first focus was on the audience who had bought jewelry earlier from Treasure4nails
  • Second was to target the audience who had searched for Nail Beauty Products

Pinterest Marketing Strategies

  • High-Quality Visuals: Curated visually appealing pins.
  • Pin Descriptions: Crafted clear, concise descriptions with effective CTA
  • Rich Pins: Utilized additional information features.
  • Pinterest Ads: Strategically utilized Promoted Pins, which helped the brand gain better recognition.
  • Group Boards: Contributed to relevant boards in clients’ niches.

SEO

  • Created a well-structured SEO strategy
  • Resolved technical issues
  • Created topical, engaging, and helpful content
  • Optimized old content to target related search terms
  • Implemented link-building tactics to get links from high-authority sites

Our Collaborative Efforts Yielded Impressive Results

With the help of the combined power of Pinterest marketing campaigns and SEO strategies, Treasure4nails experienced significant improvement in its key performance metrics.
This approach resulted in incredible results for the brand:
From Pinterest Marketing
  • Reach: 645.6K
  • Impressions: 1.47M
  • Pin Clicks: 11.3K
  • Outbound Clicks: 2.5K
  • ROAS: 6.38
  • Checkout Order Value: 12.5K
From SEO Services
  • Clicks: 4.15K
  • Impressions: 514K
  • Position: 19.5
Treasure4Nails Statistics

Want to Accomplish the Same Results for Your Business?

Our team of experts can help you achieve similar success! At Mastroke, we are dedicated to offering you the most effective digital marketing services to propel your business growth. If you're interested in learning how our SEO and SMM services can help your business thrive, reach out to us today for a session with an expert.
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