Content Manager
Lucknow (On-site)
2-3 YEARS
Not Specified
About the Company:
We're a Digital Marketing and Advertising Agency focused on People's Growth. Our philosophy is simple - to look at the bigger picture of businesses and bring out the best through simple yet effective digital marketing solutions. Mastroke is a team of advertising & marketing professionals who always work their best to operate like humans, not just employees.
We started as a handful of members in 2019 and have now grown to a dynamic team of more than 200 members at all levels. Now, we aim to bring reality to the digital marketing sphere and keep businesses alive in the highly competitive online world - irrespective of business size, industry, or race as Mastroke further aims to grow in all verticals of the digital marketing world at the global stage. We are currently seeking a highly skilled and experienced Social Media Copywriter to join ourteam.
Role Summary:
We are seeking a dedicated and experienced Content Manager to join our dynamic team. The ideal candidate will enhance the quality of client projects through stringent verification processes and will be responsible for creating a wide range of content, managing a team, and driving strategic content marketing initiatives. This role requires collaboration with various teams to plan and map business growth for clients and in-house projects.
Responsibilities:
Quality Enhancement:
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Enhance client project quality through verification under strict criteria.
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Ensure all content meets high standards of quality and accuracy.
Content Creation:
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Write and develop blogs, articles, case studies, and email content pieces.
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Create and manage website content including product descriptions, policy pages, and blogs.
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Develop content for Conversion Rate Optimization (CRO) including product descriptions, unique value propositions, and FAQs.
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Optimize listings and create A+ content for improved visibility and engagement.
Team Management:
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Manage and oversee the content team.
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Provide training and build processes to ensure team efficiency and growth.
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Monitor team performance and provide regular feedback.
Strategic Planning and Collaboration:
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Collaborate with cross-functional teams to plan and map business growth for clients.
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Develop strategic content marketing plans that align with business goals.
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Work on major business developments within the content clientele department and for inhouse projects.
Project Management:
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Handle multiple projects simultaneously and ensure timely delivery.
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Prepare and maintain a content calendar that aligns with marketing and business objectives.
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Implement promotion strategies to maximize content reach and engagement.
Performance Monitoring and Reporting:
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Monitor content performance using analytics tools such as Semrush, Google Analytics, GSC, and Helium 10Provide regular reports and insights to optimize content strategies.
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Prepare business growth reports and share them with stakeholders.
Industry Knowledge and Tools:
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Stay updated with the latest content trends and best practices.
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Utilize tools like WordPress, Shopify, and other content management systems to enhance content delivery.
Qualifications:
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Proven experience in content creation, management, and strategic planning.
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Strong writing skills with a portfolio of blogs, articles, case studies, and web content.
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Experience in managing and leading a team.
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Proficiency in using analytics tools (Semrush, Google Analytics, GSC, Helium 10).
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Familiarity with content management systems (WordPress, Shopify).
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Strong project management skills and the ability to handle multiple projects simultaneously.
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Excellent communication and collaboration skills.
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Data-driven mindset with the ability to use insights to optimize content strategies.
Additional Qualifications:
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Excellent written and verbal communication skills.
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Attention to detail and ability to meet deadlines.
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Ability to work collaboratively in a team environment and adapt to feedback.
Benefits:
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Yearly performance audits and appraisals
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Workdays: 5 days a week (Monday to Friday)
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Fun & collaborative environment along with yearly gatherings in one place
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Recognition and Appreciation
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A plethora of industry exposure and self-growth opportunities.