Email Marketing Specialist
Lucknow (Remote)
1-4 YEARS
Not Specified
About the Company:
We're a Digital Marketing and Advertising Agency focused on People's Growth. Our philosophy is simple - to look at the bigger picture of businesses and bring out the best through simple yet effective digital marketing solutions.
About your Role!
We are looking for a passionate and enthusiastic Email Marketing Specialist to join our dynamic marketing team. In this role, you will assist in creating and executing email marketing campaigns to drive engagement, retention, and conversion. You will have the opportunity to learn the fundamentals of email marketing, including list management, segmentation, content creation, and performance analysis.
This is a great opportunity for a recent graduate or an aspiring marketer to develop skills, contribute fresh ideas, and grow in a fast-paced, innovative environment.
What we'd love to see from you
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Assist in the development and execution of email marketing campaigns to drive engagement, conversions, and revenue.
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Collaborate with the marketing team to create compelling email content, including copywriting and design elements.
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Monitor and analyze email campaign performance metrics, including open rates, click-through rates, and conversion rates.
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Help manage email subscriber lists and segmentations to ensure targeted and personalized communication.
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Conduct market research and competitor analysis to identify trends and best practices in email marketing.
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Support in the optimization of email templates, subject lines, and calls-to-action to improve campaign effectiveness.
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Stay updated on industry trends, best practices, and email marketing tools and technologies.
Skills & Requirements
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Education: Bachelor’s degree in Marketing, Communications, or a related field.
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Communication Skills: Strong written and verbal communication abilities.
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Attention to Detail: Ability to multitask and thrive in a fast-paced environment.
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Email Marketing Knowledge: Basic understanding of email marketing principles and platforms (experience with Klaviyo, Omnisend, Mailchimp, Constant Contact, or HubSpot and other email marketing tools is a plus).
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Basic knowledge of Canva and designing email templates
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Technical Skills: HTML/CSS knowledge is preferred.
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Collaboration & Independence: Ability to work both independently and as part of a team.
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Adaptability: Eagerness to learn and stay updated with new technologies and methodologies.
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Experience: Previous internship or coursework in digital marketing is preferred but not required.
Culture & Perks:
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Employment Type: Full-Time/Permanent
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Workdays: 5 days a week (Mon to Fri)
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Opportunity to work closely with young leadership.
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Fun & collaborative environment.